$48 million: The PR value of Twitter mentions in the media

You know how you hear and read about Twitter, oh, everyday in the media. Well all that media attention is worth $48 million a month, according to news-monitoring service VMS. “Twitter received almost 3 billion impressions—2.73 billion, to be exact—in the past month, a time period that doesn’t even include the frenzied weeks in April in which Oprah and Ellen weighed in on the micro-blogging service,” Abbey Klaassen wrote for Advertising Age .