5 AP style changes of note for PR and marketing pros

The 2015 edition of AP Stylebook contains several additions and revisions to food, sports, news and social media terms.

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The AP Stylebook isn’t strictly a guide for journalists anymore. The newest edition contains this endorsement by Alexa Hoffman, PR Newswire’s product manager:

As a former newspaper reporter and editorial manager, I grew accustomed to reaching for the AP Stylebook for all of my editorial needs. Now that I work hand-in-hand with PR professionals, it remains a great guide to crafting clear messages that resonate with professional audiences.

Colleen Newvine, AP Stylebook’s product manager, says this is the first year the stylebook has had a PR pro endorse the book on its back cover.

According to David Minthorn, one of the editors, updating the stylebook is a year-round project that takes into account current usages and an annual survey.

Here are five changes you should know about:

1. News terms.

There have been a few changes to terms and phrases used in news reporting that are helpful for PR pros to know.

A new entry has been added regarding suicides and suicide attempts. Overall, AP recommends avoiding detail on the methods used, with the following style change:

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