5 apps that help PR pros do their jobs
These digital tools can help communicators organize contacts, streamline social media tasks and even check PRSA ethic guidelines.
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The Android and Apple online marketplaces are flooded with apps that range from helpful to inane. With all the buzz surrounding successes like “Candy Crush” or “Kim Kardashian: Hollywood” (which is set to make $200 million this year), PR pros can often forget what a life saver technology can be, overlooking many digital tools that can make the work go more smoothly.
Here are five apps that PR professionals should have in their arsenal:
1. IFTTT (available for Android and iOS)
Social media management can quickly become a nightmare-inducing situation for PR pros balancing several social media profiles, especially for more than one client.
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