This article originally ran on PR Daily in November of 2016.
Social media is the place to be.
Reporters and editors talk about it; you hear about it from your employees and salespeople. You might even hear it rattling around in your own head—interrupting quiet moments before bedtime.
If you’re not a regular user, you have a lot to learn.
Social media is a place where brands win and lose—sometimes in the same day.
Social media marketing and advertising are critical to a company’s lead generation. All social channels must deliver reasons that compel your customers to choose you.
Social media requires continual campaigns to attract, engage and convert consumers.
When the job is to connect with today’s hyper-connected buyers, social media are invaluable. However, it’s not for everyone. There are obstacles to overcome. A big operational commitment is required to realize social media’s full potential.
Before you give social media marketing and social advertising the green light, consider these five warning signs:
1. You think social media is free.
No. Social media means pay-to-play. Facebook has become a valuable revenue-generating tool.
Social media requires investments: