5 branding myths communicators should avoid

There are plenty of conflicting ideas out there about how to build a robust brand reputation. Here are five tips you should ignore.

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You’ll find no shortage of tips online about what it takes to succeed in business.

Much of what’s out there is sound guidance, but not everything you see or hear will put you on the path to success. Unfortunately, it’s not always easy to determine what is the product of genuine entrepreneurial wisdom and what is just bunk.

You should be cautious and judicious when choosing the advice you follow. To help you steer clear of the myths that abound, here are five of the misconceptions when entrepreneurs build their brands.

1. It’s easy to build a brand online.

Nothing could be farther from the truth. It requires time, hard work and consistency to build trust with prospective customers, rank higher in Google searches and gain a following for your brand.

Some tips for helping you get you there include:

2. You should handle everything yourself in the beginning.

Even in the early stages of business ownership, reconsider trying to tackle every aspect of starting and running the company yourself. You could end up doing more harm than good if you take on tasks that require the help of a professional (bookkeepers, accountants, tax advisors, lawyers, SEO specialists, etc.).

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