Working in social media, whether as a community manager, a strategist, or a digital PR manager, and in-house or out of house, has unique challenges. For all those who are skeptical of the gravity of a full-time career in social media, or who want to learn more about it, keep reading.
1. There is no such thing as “average.” One of the biggest challenges of working in social media is that there is no paved career path. Every brand and business using social media has different goals, tools at their disposal, budgets behind those tools, and expectations of their social media marketing team. Your experiences with every social media campaign and tactic can help inform the next, but they won’t establish a roadmap for you.