5 changes to Facebook Pages that brand managers should know about

If you manage social media profiles for your organization or client, heed these changes that the platform is rolling out.

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In typical Facebook fashion, the changes feel a bit like social media behemoth is incorporating the best of other platforms to make Facebook a one-stop shop: Search (Google), reviews/local (Yelp), real time search (Twitter), mobile first.

When you make $5 billion a quarter, you can do what you want.

Here’s what to expect when the changes roll out platform-wide:

Call-to-action button

The call-to-action button has changed from white to blue and will live just under the cover photo. These changes will help the CTA button pop more and might make it easier for the customer to take action.

CTA buttons for Facebook pages were announced at the end of 2014. Options included Shop Now, Contact Us, Book Now and Watch Video. The buttons were intended to make it easier for brand managers to boost customer acquisition or drive purchasing, but they’ve been underused.

The change to the call-to-action button is a nod to one of the biggest problems for social media marketers: It’s traditionally been hard to prove ROI on social media. Providing the opportunity to get people to shop from social media could be Facebook’s nod to helping marketers demonstrate their effectiveness and impact on the bottom line.

Profile/cover photos

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