5 common PR rookie press release blunders

OK, let’s not castigate newbies exclusively for these missteps—they’re the failings of many a seasoned pro as well. Worry not; these mistakes are easily remedied.

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Newbies make several fatal mistakes that can cause you to wonder why anyone recommended publishing press releases in the first place. Not to worry; they’re all 100 percent remediable with the solutions I provide below:

1. Your headline isn’t interesting enough to get clicks.

For some reason, a lot of people think press release headlines should be stiff and robotic. Not so. People would rather get their teeth pulled without anesthetic than click on a snooze-worthy headline.

The cure: Ask yourself: Would I click on this headline? If not, why would anyone else?

2. You don’t have critical answers.

You have to answer five essential questions before publishing a press release. Knowing the who, what, when, where and why behind your press release can help you focus on writing it for your audience.

The cure: Be able to answer those questions for each and every press release you write.

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