5 common PR rookie press release blunders

OK, let’s not castigate newbies exclusively for these missteps—they’re the failings of many a seasoned pro as well. Worry not; these mistakes are easily remedied.

Ragan Insider Content

Newbies make several fatal mistakes that can cause you to wonder why anyone recommended publishing press releases in the first place. Not to worry; they’re all 100 percent remediable with the solutions I provide below:

1. Your headline isn’t interesting enough to get clicks.

For some reason, a lot of people think press release headlines should be stiff and robotic. Not so. People would rather get their teeth pulled without anesthetic than click on a snooze-worthy headline.

The cure: Ask yourself: Would I click on this headline? If not, why would anyone else?

2. You don’t have critical answers.

You have to answer five essential questions before publishing a press release. Knowing the who, what, when, where and why behind your press release can help you focus on writing it for your audience.

The cure: Be able to answer those questions for each and every press release you write.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.