5 content marketing lessons from ‘Pretty Little Liars’

The ABC Family series does a great job of keeping viewers on their toes, then engaging them via social media.

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This article originally appeared on PR Daily in August 2015. The ABC Family series “Pretty Little Liars” promised something big with its summer finale this week, and apparently it delivered, prompting tons of discussion. The series’ status as a social media event shows no signs of slowing down any time soon. There have been more than 100 million tweets related to the show sent out to date, and the series also boasts the most-tweeted-about telecast of all time (with almost 1.9 million tweets sent during a single 2013 episode). Even popular brands such as Chili’s have gotten into the craze with sponsored posts that directly appeal to fans of the show.

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