Take Facebook Places, for example. It launched last August as Facebook’s answer to location-based tools like Foursquare. You’ve probably heard about it, maybe even signed up, but have you explored all its potential for your company or client?
The Next Web collected five examples of brands that are using the tool to their benefit. One of the brands is Australian shoemaker Onitsuka Tiger. The Next Web writes:
“To make the most of its sponsorship of the Sydney Bike Festival, Ontisuka Tiger decided that sponsoring the event wasn’t enough, they had to physically own the location. So they developed a competition that encouraged you to check into three places at the festival. Only what they had done before was to go to different venues and rename these as ‘Onitsuka Tiger Check In Points’. … Renaming actual locations brought an extra level of brand engagement for Ontisuka Tiger.”