5 crisis communications takeaways from Levi Strauss’s corporate affairs team

Discover how executives at the iconic clothing brand reached employees after the COVID-19 pandemic began and what they learned in the process.

With 2,800 retail locations globally and over 15,000 employees, Levi Strauss & Co. faced no easy task when COVID-19 shuttered its stores and workplaces. Like execs at countless other organizations, company leaders had to think fast to protect their employees, customers and their business.

Furthermore, they had no set of rules to dictate the path forward due to the unprecedented nature of the crisis, said Elizabeth Owen, global head of employee communications at Levi Strauss. Communicators and other company leaders did, however, learn as they go, creating a playbook that kept employees safe, informed and engaged as the pandemic progressed.

During Ragan’s Best Practices in Internal Communications & Culture Virtual Conference, Owen shared five key lessons they learned as a corporate affairs team.

Making the most out of collaboration tools, providing frequent and transparent communications, and taking advantage of existing crisis protocols are key principles that all communicators can prioritize as they continue to navigate the public health crisis.


PR Daily News Feed

Sign up to receive the latest articles from PR Daily directly in your inbox.