Canada is an attractive place for U.S. businesses.
One problem for American companies that want to tap into the Canadian market is that generating buzz is not always easy north of the 49th parallel. This is especially true from a PR perspective. Recent history is littered with the corpses of American firms who came to Canada and tried to “do PR” the same way as back home.
Not to mention, Canadian newsrooms—like those in the States—continue to make cuts to their news budgets, meaning there are fewer reporters to cover stories.
Ultimately, U.S. companies wanting to generate press and earned media in Canada need to pay careful attention to a few subtle but critical differences in the Land of the Great White North.
So, if you’re a U.S. company looking to generate buzz in Canada, here are five factors to consider: