5 easy ways to please your brand’s mobile audience

Nearly half of all social media users consume content on their smartphones. Here are five ways to make sure your content is right for these mobile readers.

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Several weeks ago, I was looking at the user data for one of the brands that I manage and one statistic stuck out more than others. Nearly 60 percent of the people who interact with that brand do so via smartphone, tablet, or other mobile device. I started checking other brands, and the numbers were all similar.

The majority of people interacting with our content were doing so from a mobile device.

Nielsen’s State of the Media: Social Media Report confirms that our brands aren’t alone.

In 2012, the time spent accessing Facebook via mobile increased 85 percent, Twitter 140 percent, LinkedIn 114 percent, and Pinterest 4,225 percent. That’s a staggering increase. Forty-six percent of social media users say they use their smartphone to access social media; 16 percent say they connect to social media using a tablet.

You can read all the statistics you want about it. The conclusion is this: People are consuming our content through handheld devices, yet it’s likely that the content they’re consuming isn’t optimized for mobile consumption.

Here are a few tips to help change that:

Be much more thoughtful about when you’re posting

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