The question is, how can companies guard their online reputation as effectively and efficiently as possible? Manually Googling your business name day after day may be somewhat effective, but who has time for it? There are better strategies that companies can implement, such as the five listed below.
1. Automate your monitoring.
The first step is to ensure that your reputation monitoring is fully automated. The obvious solution here is to set up Google or Bing alerts for your brand name, as well as any branded products that you have, the names of your chief executives, and more. You’ll receive updates in your email inbox whenever these terms are invoked on the Web, enabling you to keep an accurate and up-to-date assessment of your company’s online portrayal.
Google and Bing Alerts are effective, but not necessarily perfect or comprehensive—which leads to our next point.
2. Use an array of reputation-monitoring tools.
There are plenty of other online tools, most of them free, that you can use to monitor your company’s online reputation. A few that are especially noteworthy include:
3. Offer your customers chances to vent.