Crisis Communications 5 essential questions for the first 15 minutes of a crisis At the onset of any crisis, organizations must determine the answers to these questions promptly. By Hinda MitchellApril 4, 2014 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.