5 essential strategies to beef up your social media presence

How can your organization use social media to attract customers and develop a strong brand position? Try these approaches.

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Companies that are engaging, entertaining and tactical in their use of networks like Twitter, Facebook and Instagram regularly reap big rewards.

Top brands on Instagram have been found to experience per-follower engagement levels of around 4.21%. For a large multinational company attracting thousands of followers, this figure can make all the difference in attracting new customers.

An estimated three billion people worldwide will possess accounts on a social media platform by 2021. This leaves businesses with a huge pool of prospective customers to tap into and can make all the difference in transforming a small business into a fully-fledged organization.

Here are five essential strategies that can be used by business owners to boost their social media presence:

1. Use the correct tools—at the proper time.

There’s an art to posting on social media. Simply logging in and clicking “send” on a piece of content won’t spark a fire if nobody’s around to see it.

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