5 essential tools and trends for communications pros

For internal and external communicators alike, the workweek is jammed with an array of challenges and responsibilities. Our peers in the field offer these insights and tech helpers.

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We at Ragan Consulting Group love learning about emerging industry trends and the online instruments to stay on top of them—and, even more so, sharing them with our audience.

Here are the top five tools and trends RCG consultants heard about in our travels this year.

1. Robust editorial calendar: Gone are the days of simple Word documents or Excel spreadsheets for mapping out the week’s, month’s or year’s content. Communicators are using project management tools to plan content, assign writers and editors and get approvals. Here are four tools that communicators love:

2. Digital asset management: The intranet no longer fits the need of tracking photos and videos. Communicators are using visual messaging more than ever, and it must be easily accessible and searchable for tight deadline productions. Here are some favorites:

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