Try writing a press release without the “arcane financials and canned quotes,” says The New York Times.
The paper’s DealBook blog says several companies—including Google and Groupon—have broken news recently using alternatives to the staid release.
“When Google announced its acquisition of the restaurant ratings guide Zagat on Thursday, the Internet company posted a blog item that read, ‘Google Just Got Zagat-Rated!’ Zagat told visitors to its website about the sale via a mock review of Google, assessing the search engine giant using its 30-point system and quote-heavy style. Google got high marks in all four categories.”
Groupon, meanwhile, issued a press release this year that said it had raised “like, a billion dollars” in its latest round of financing. DealBook continued: