5 Facebook Insights upgrades worth a closer look

Ease of use, time-of-post info, and breakdowns of fan activity are all blessings for community mangers.

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It’s been a long time coming, too, as Facebook has been slow to update its page-data platform—at least in meaningful ways—but this update comes a lot closer to being useful than previous updates have.

Five Insights updates/upgrades warrant a closer look:

A cleaner, easier-to-scan dashboard

The big win here is the way the numbers are presented. At a glance you can evaluate the three aspects of Facebook that most clients/organizations most care about: page “likes,” reach, and engagement.

You can also compare page “likes” and reach from week to week, which is great for showing progress to clients and bosses. I love the engagement summary—an easy way to view weekly totals for “likes,” comments, shares, and clicks. Imagine how easy weekly summaries will be for clients now.

Finally, data to help you figure out the best time to post

Remember all those posts telling you the best time to post on Facebook? We know they’re crap. Different audiences require different things.

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