5 fall reads for PR pros

A job in the fast-paced PR field is a commitment to lifelong learning. These books will help you keep your skills sharp.

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Top public relations agencies look for an edge everywhere they can. Absorbing the latest business, industry or pop culture book is a surefire way to keep up.

Of course, in the 24/7 world of agency PR, people often ask, “When would I even find time to read a book?” I would argue, “How can you afford not to?”

It’s simpler than you think. Downloading just one book onto your phone (and thereby all of your devices if properly synced) means every second of time spent obsessively checking emails or playing Plants vs. Zombies can be converted to reading time.

OK, maybe games are useful, but if you agree that we should incorporate more reading into our days, start here. Then take a look at five recommended books for PR pros to read this fall:

1. Bridge the PR-content gap with “Content Machine.

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