Plan your pitches using editorial calendars
Editors for major publications like Vogue are bombarded with pitches and people vying for their attention. Cut through the noise and effectively grab their attention by referring to the current editorial calendar.
While developed with advertisers in mind, this document will tell you when the magazine is planning to write about certain stories or publishing a themed issue. Most often, editors only have time to write about or consider pitches that are relevant to this calendar, so make ed-cal pitching your top priority.
Face up to face-to-face meetings
All things being equal, people usually prefer doing business with friends. To throw in another business cliché, networking is essential in fashion PR.
To be effective at regularly getting into prominent publications, do what you can to meet editors face to face. Attend similar events or reach out to your personal network and see someone that can get you even five minutes of face time. The more familiar they are with you, the more likely they are to respond to your emails, phone calls, invites for drinks, etc. Be gracious and considerate of their time, but also be persistent.