Marketing 5 great ways to measure success There are plenty of new ways to measure an audience’s interest, and the old fashioned ways can work, too. It’s all about using the right tool for the job. By Rebecca ScullyAug. 4, 2014 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.