5 groups on social media that marketers shouldn’t ignore

Brand managers stand to gain a lot when they work with the right people online. Here are a few audiences not to overlook.

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It’s an excuse we hear far too often, but it will no longer pass in today’s marketing world.

Salesforce’s 2015 State of Marketing report shows that 89 percent of marketers find social media listening effective, but only 37 percent are actively practicing it. Plus, recent technologies have made it easier than ever to sort through data, pinpoint information that matters and develop targeted strategies to help your organization thrive.

So, why haven’t more marketers opted in?

Don’t think of social listening as an obstacle. Instead, use it as an opportunity to push past competitors, connect with your audience, improve your brand’s reputation and generate leads.

To get started, here are five audiences brand managers shouldn’t ignore:

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