5 habits PR people must break

Tactics that may have worked years ago may have the opposite effect now. Try to avoid falling into these traps.

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1. Reaching out to reporters in the wrong way. There are many ways to determine how individual reporters wish to be contacted. Smart PR people make it their job to know reporter preferences, since it can be the difference between developing an ongoing working relationship or ending up in the journalist’s dreaded “Blocked” folder. Use Muck Rack and Cision to research individual contacts, but best to develop enough of a relationship to find out if they hate getting phone calls (as many do) or really prefer outreach via Twitter or Facebook (many really do not).

2. Neglecting their own PR. Those in the PR business are often the worst at trumpeting their own achievements. Be it blogging, social outreach, or business awards, it’s wise to take advantage of all the arrows in the promotional quiver and burnish your own reputation the way you do for your company or team.

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