As PR professionals, we are masters of multitasking. We juggle such tasks as creating communications plans, pitching reporters the latest breaking story, and editing a presentation, all while thumbing through emails on our smartphones and updating our Twitter feeds.
It’s no wonder that when we enter a brainstorm session, our minds aren’t always fully engaged or ready to spout out creativity on demand. This is why the first five minutes of your brainstorm is crucial.
Ice-breakers are short activities at the beginning of the session meant to calm the mind and usher in creative thinking. These activities are not for the purpose of generating creative ideas for the brand, organization, or issue at hand (though, we welcome it when it happens). Rather, they help refocus the group from the hectic demands of their workday to a calm, mind-expanding setting where ideas can take root and thrive.
Here are my top five brainstorm ice-breakers: