Lucky for you (and all of us, really), Facebook provides free insights for pages.
You may already know that, but what you might not know is how in-depth and incredibly helpful these insights can be if you know how to use them.
I’ve used Facebook Insights for multiple clients, all of whom hope to achieve different things with their Facebook pages. Here are what I believe are the five best features of Insights:
Want to look at the stats of your page for the past week, month, quarter or even since the beginning of time? Use the controls in the top right corner of Insights to set the dates you prefer to see.
This is a great way to look at how activity has changed over a specific period of time. Look at the past few weeks to see if your activity is higher on weekdays or the weekend. Check out the past year (if your page has been around that long) to see if there are any glaring trends, for example, lower activity in the summer vs. winter.
Note: If you’re moving throughout the different sections in Insights, make sure you re-select your custom dates each time. Typically, it will automatically reset to the last month when you go to a new page.