5 Instagram power tips to reach any demographic

It’s not just younger consumers that PR and marketing pros can reach through the platform, either.

Jenn Herman, author of “The Ultimate Guide to Instagram” and owner of Jenn’s Trends, a Top 10 Social Media Blog, says that 33 percent of Instagram users are 30 to 49 years old, and 18 percent are 50 to 64 years old.

Even so, PR and marketing pros often approach Instagram marketing without a proper strategy—and without enough forethought.

“Many people think, how hard can it be to upload a photo?” Herman says. Successful Instagram marketing is more than just posting a perfect shot.

Here are four power tips that can launch your efforts on the visual app:

1. Know your audience.

PR and marketing pros should start by getting acquainted with the consumers of their content. Herman advises:

Know who your audience is, what they want from Instagram, and what your goals are as a business. Marketing for a public figure will have different strategic tactics from someone marketing a local restaurant.