5 key factors that will help—and hurt—a brand’s social sharing

One big takeaway: Don’t ignore punctuation on social media.

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Ragan Insider Content

The use of exclamation points and question marks can help, or hurt, the performance of a tweet or LinkedIn status update, according to a new study by content marketing firm Compendium.

That’s not all the study found.

Including numbers and hashtags affects the likelihood that someone will click a link in a tweet or LinkedIn update. Word count is another important factor.

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