5 key skills for curating terrific content

Simply grabbing stuff off others’ websites and slapping it on your own isn’t enough. Savvy online marketers reassess their target audiences and tailor the online mix to their evolving interests.

Ragan Insider Content

Tens of millions of pieces of content are shared each day, reinforcing the notion that content is king and distribution is queen.

However, in the attention economy, getting your content noticed is what makes you belle of the ball.

As marketers are challenged to furnish steady streams of engaging ideas, curating others’ content is essential. Nevertheless, curation merely shifts the challenge to “How do I identify and curate valuable content?”

I recently read “Non-Obvious: How to Think Different, Curate Ideas and Predict the Future,” by Rohit Bhargava. He presents a framework for identifying non-obvious trends, homing in on five crucial skills for marketing professionals:

Here’s how to apply those skills so your curated content rises above the rest:

1. Be curious: Learn something new about your target audience.

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