That can create obvious problems: Customers won’t be able to find you easily in a Google search or, worse, they’ll find a negative review of your business.
For example, if a local restaurant doesn’t have a website, Yelp can come in as the first search result, running the risk that an anonymous, negative review is the first thing a potential customer will read about the restaurant.
But there’s another conundrum for small-business owners: Many of them are trying to skip a step by going straight from having no Web presence to social media greatness.
I’m talking them out of it one by one. Here’s why:
At their most basic, websites are content storage for your business. For a retail business, the content is the products you sell. For service providers, it’s a description of the services you provide.
Social media sites are far better equipped to broadcast information; however, they’re not that great at storing it in any meaningful way. Your website is your story, written your way. It’s your opportunity to define your strengths in a compelling way. Don’t you want that to be the first thing your potential customers read?