Social Media 5 keys to establishing a social media presence Setting up an account or set of accounts isn’t the end of the process. After that, you’ve got to connect people with some great content. By Kaitlyn HannahSept. 4, 2014 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.