5 lessons from 2014’s top brand tweets

Social media managers, take note of these tips from companies that used social media to boost engagement and recognition this year.

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Advertising Age recently compiled brands’ top tweets of the year, revealing timely tactics you should consider employing in your own Twitter strategies.

You’ll notice several trends and best practices behind the year’s top messages, including these five things we learned from the winners:

1. Real-time is still key to getting noticed.

Six of the top 10 tweets of 2014 were seemingly created on the fly or as a response to something that happened in the news.

Seems simple, right? Actually, a real-time social media response requires planning and infrastructure that includes a creative team, a dedicated designer and folks with a finger placed firmly on the pulse of popular culture.

Only then can you do what Snickers did during the World Cup:

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