1. Be over the top.
Yes, McGregor is an accomplished fighter who should be known for his ability in the ring. After all, as of April 2015, 15 of his 17 wins were a result of TKOs.
But many people feel he is more known for his over-the-top showmanship and trash-spewing talk than what he does during a fight. For instance, he recently said he would “dismantle” Floyd Mayweather on Conan O’Brien.
These antics get people paying attention to McGregor and the sport. He’s bringing UFC and MMA to a more mainstream crowd, with the upcoming event expected to be one of the biggest ever—tracking more than 1 million pay-per-view purchases.
Business lesson: Don’t be afraid to do something bold in your business. Branch out. Look for new ways to appeal to your customers. Don’t settle for where you are today.
2. Be confident.