I juggled clients and prepped for pitch meetings as well as managed PR vendors for specific campaigns and those on retainer. I spent years learning clients’ stories and later captured news on-site with my trusty camera and note pad.
Looking back at when I made the shift away from the agency side in 2006, I wish someone had explained how things would stay the same yet change so dramatically. In the hopes that I may be able to provide some advice to those making a similar leap I took this opportunity to lay out what I found once I went in-house.
SWOT analysis, competitive research, company tours, and so forth. None of these things can take the place of living and breathing an organization every day.
When working at an agency I juggled an average of six clients, all with different stories and needs. I logged my time, adhered to weekly call sheets, and strove to meet agreed upon deliverables. When I made the switch to in-house communications my perception of PR changed.