5 marketing lessons from Anheuser-Busch

These takeaways from the beer brand show pros how to tell stories, relate with consumers, and be responsible. 

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In 2008, Anheuser-Busch celebrated its 10th consecutive USA TODAY “Ad Meter” victory. The USA TODAY “Ad Meter” is a real-time consumer poll that ranks Super Bowl ads throughout the game.

Whether or not you’re marketing to beer enthusiasts, here are five lessons from Bud that all pros can take note of:

1. Remember to brand.

Anheuser-Bush’s 1995 ad is not only considered one of the best Super Bowl commercials ever, it’s also great example of clever branding. Even today, people remember the Budweiser frogs—and, of course, its iconic Clydesdales.

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