In the world of advertising, local television commercials are commonly viewed as a complete joke. Many people love to hate them because they can be cheesy, poorly produced, and, at worst, boring.
While you may change the channel whenever these commercials come on, that’s certainly not what I do. I’ve always loved watching these commercials. In particular, there’s a television channel in Panama City Beach, Florida, called Beach TV that’s nothing but nonstop commercials about businesses and events in the area. That might sound like a complete nightmare to some people, but whenever I’m on vacation in the area, you can count on the fact that this channel will be on in the background when I’m in the room. I promise that I’m not crazy.
The last time that I was in the area and watching the channel, I realized that there are a number of lessons advertisers and marketers can learn from these ads. Here are five.
1. Don’t be afraid to be who you are.