This article originally appeared on PR Daily in September of 2017.
Industry events are great opportunities for education, networking and inspiration.
However, they also present a lesser-known benefit—the chance to meet journalists who are key to your industry and to pitch your organization for coverage.
In case you’re new to media outreach, industry events are the perfect occasion to get your feet wet. They present a natural angle to break the ice with journalists and a defined set of media contacts to tap.
So, whether you’re marking your calendar for the National Association of Elevator Contractors’ fall convention or the Wisconsin Cheese Industry’s annual conference, get the most out of your experience with these tips: