Bad pitches fuel the animosity that can exist between reporters and PR pros.
It’s unfortunate, as PR pros can serve an increasingly important role to members of the news media who require quotations and additional information for their stories, but are overtasked and under deadlines.
I shared several selfish PR behaviors in a previous PR Daily article, but there are many more that serve to annoy, ultimately decreasing your chances of grabbing coveted media coverage.
Here are five additional examples of PR pros selfishly pitching—along with how not to replicate them:
1. Not doing your research.