Backpacks are stuffed and alarm clocks set, the under-18 set is ready to strap in an begin another school year—hopefully a year that will leave students basking in new experiences, enjoying new friends, and reveling in a trove of newly acquired skills.
But why should they have all the fun?
Anyone who’s done PR for more than a couple months appreciates the changes coming fast and furious in our business. New technologies are constantly changing how audiences consume information, and how we communicate. So, as the kids go back to school, let’s do the same. Here’s a list of apps every PR person should try and learn.
Business Calendar Free (for Android): The killer functionality of this app is its ability to import all calendars tied to your accounts. It also works seamlessly with Google Calendar. If you live and die by your calendar, and use an Android device, this is worth checking out.
Open Office: This free office suite includes word processor, spreadsheet and presentation programs. It’s intuitive and easy to use, and (importantly) is compatible with all major document formats.