5 (more) useful apps for PR professionals

From managing documents on the fly to uploading images to your company’s Facebook page, here are more apps every PR pro should try.


Editor’s note: This month, PR Daily shared 50 useful apps for PR and social media professionals. Here, a different author recommends five more.

Backpacks are stuffed and alarm clocks set, the under-18 set is ready to strap in an begin another school year—hopefully a year that will leave students basking in new experiences, enjoying new friends, and reveling in a trove of newly acquired skills.

But why should they have all the fun?

Anyone who’s done PR for more than a couple months appreciates the changes coming fast and furious in our business. New technologies are constantly changing how audiences consume information, and how we communicate. So, as the kids go back to school, let’s do the same. Here’s a list of apps every PR person should try and learn.

Business Calendar Free (for Android): The killer functionality of this app is its ability to import all calendars tied to your accounts. It also works seamlessly with Google Calendar. If you live and die by your calendar, and use an Android device, this is worth checking out.

Cost: free

Open Office: This free office suite includes word processor, spreadsheet and presentation programs. It’s intuitive and easy to use, and (importantly) is compatible with all major document formats.

Cost: free

GoodReader (for iPhone): GoodReader lets you manage documents—in pretty much any format—from your iPhone. Import files from Dropbox, Google Drive (and other servers), open .txt and Word files, mark up PDFs—GoodReader handles them all.

Cost: $5

Camera+ (iOS): Camera+ puts functionality that was formerly the domain of professional photogs at your fingertips, literally. Using Camera+ on your iPhone, you can adjust exposure and focus using your fingers. You can also choose modes similar to those you find on today’s point and shoot digital cameras (night, portrait, etc.) as well as cool filters a la Instagram.

Cost: $.99

Flickr: The granddaddy of photo hosting and sharing is a major source of easy-to-use, Creative Commons content. It has a huge base of users and is extremely search engine friendly. As a result, if your brand publishes visuals that you’d like people to see, share, and embed in their blogs, you’ll want to post them on Flickr (in addition to Pinterest.) The Flickr app lets you upload straight from your mobile device.

Cost: free (pro versions available for a nominal fee)

Sarah Skerik is PR Newswire’s vice president of social media.

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