5 must-haves for a PR survival kit

Your brand can make it through a crisis with relatively little injury if you’re truly prepared for it.

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Public relations disasters can affect businesses of all shapes and sizes. Whether you work for a Fortune 500 company, a startup, a nonprofit organization or even a church, no one is immune to a PR crisis. Though organizations can often heal their reputations with time and smart communications strategies, silence isn’t always golden.

Preparing for and managing crises will significantly soften the blow and price you might pay in plummeting sales, employee retention or a negative brand image. Stock dips, the loss of great talent and rebranding are all costly and can often be avoided if your company is prepared and nimble. Below are five must-haves not only to survive a PR disaster, but to thrive well after it has passed.

1. A detailed incident report log.

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