5 musts for PR interns (who want to land a job)

A public relations pro offers these tips for making the most of your foray into the corporate world. They could be the difference between a career and your parents’ basement.

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We take our summer internship program pretty seriously and receive on average 200+ resumes every year. Our interns go through a rigorous training process, during which they wear multiple hats and juggle multiple projects (media relations, brand marketing, employee communications, events marketing, social media and digital campaigns) for clients from the consumer, health, and corporate sectors.

They all start on an equal playing field and are exposed to the same level of projects, deadlines, and client services, but only a few are extended a full-time position at the end of the internship. So what distinguishes a summer intern who does everything right, meets deadlines, brings in a sense of enthusiasm to work every day, is brilliant, creative and _________ (fill up the blank with more adjectives as you see fit) from the intern who does all that and more to get the job offer?

Here is some practical wisdom based on what I have learned in the last 10 years in PR and have gathered from the kick-butt interns who make the final cut.

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