The five items below can negatively impact your credibility and online image. Here they are, in no particular order.
1. A tweet that says “I just worked all day on my new blog post. Read it at________.” A touch of Jersey sarcasm here, but no one cares about how long you struggled to create your genius post. Just tell me what benefit it offers to me (your reader)—what I can learn from your prose and insights. It’s not about you; it’s all about me.
2. Please RT. I’ve always been a bit rebellious, so don’t tell me what to do. If I like it, I know I can retweet it.
3. A message or tweet that says “I need 12 more followers.” It’s about quality relationships, not quantity. Quit counting and start creating. Then you’ll have plenty of followers and you won’t need to beg. Desperation is very unappealing in the marketplace.