5 phrases social media managers never want to hear

Has anyone ever asked you, ‘What do you do all day?’ or, ‘They pay you for that?’ If those questions annoy you, join the author on her soapbox.

Because social media is a relatively new career path, many people don’t understand it—especially older generations. As a social media professional, I constantly have to explain myself to those who aren’t well versed in the industry.

I’m happy to educate, but the statements below would make any social media manager’s skin crawl.

I don’t see the point of social media.’

Welcome to 2014. If you don’t see the point of social media, you’re living in the past.

Look up case studies on how social media has affected businesses, the community and the world, and how consumers interact and communicate. Then tell me you don’t see the point of social media.

If you’re still not convinced, watch this video.

‘What do you do all day?’

Oh, I just sit back and stare at the computer screen.

Seriously? What do I do all day?

A social media or community manager has responsibilities just as anyone else does. She monitors online communities, offers customer service, develops and seeks out content and more. If a customer has a complaint, question or compliment, he’ll go to social media.

‘People pay you for that? My kids could do that.’

Yes, your kids are on social media. Everyone is on social media, including your target market. So, yes, they pay me for that. Need I say more?

‘Make it go viral.’

Asking me to make everything go viral is like planning for a national news story-you can’t.

No one can plan for content to go viral. All you can do is ensure your content is shareable, engaging and original, and hope it catches on. Asking me to make it viral is like asking the IT guy to hack onto every computer in the world, or the finance person to ‘find’ $1 million hidden among your finances.

‘What happens when social media isn’t ‘a thing’ anymore?’

What happens when being an accountant isn’t “a thing” anymore? The world is constantly evolving, and no one’s position is guaranteed. You might think certain positions will always be necessary, but once upon a time people used to think the only way to book a trip was through a travel agent. Technology has changed that.

We have no idea where any position will be in the future. Robots may replace all of us, so stop pinpointing social media jobs.

Lauren Marinigh is an advertising and corporate communications graduate, working in the marketing and communications world. A version of this article originally appeared on her blog.


PR Daily News Feed

Sign up to receive the latest articles from PR Daily directly in your inbox.