5 pieces of content every brand manager can create

PR and marketing pros can move past boring press releases and promotions with these ideas to boost interaction online.

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Publishers and brand managers create content that call for readers’ attention, and the more that gets published, the harder it is to break through the noise and be heard.

PR and marketing pros are under increasing pressure to create visual content and stories that resonate with consumers, enticing them to share it with their online communities.

Here are five pieces of content every brand manager can create:

1. Compelling stories.

Rather than sending out a press release for an announcement that isn’t really news, highlight a customer testimonial or an employee experience.

Now more than ever, brand managers can publish stories on company blogs, social media or online newsrooms. These stories can grab a reader’s attention more than a company press release, especially if they contain compelling characters or situations.

You can also ask employees to submit an article or two and then feature them on your organization’s website and through social media. This is a great way to gather stories from within your company, and promoting the people who participate can foster good will internally and externally.

2. Infographics.

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