I also dealt with many PR people who had bad timing and bad story suggestions; they were doubly clueless.
Recently, I was with a group of friends—TV producers, anchors, and reporters—when the topic of bad pitches came up. We laughed about the lazy ones, and others that were just plain bad. It’s a well-tread topic, blogs, websites and even Twitter feeds (such as @DearPR) cover the topic regularly.
I thought I’d focus on five things to do right. Here are tips from my TV friends and I:
1. DVR the program you want to pitch for a week.
The No. 1 PR complaint from TV professionals is being pitched stories and guests that don’t match up with their shows’ topics, format, or time slots. When I was a morning show producer at a local network affiliate, publicists often suggested guests for cooking segments. But my show didn’t have guests and we certainly didn’t have a demo kitchen.