In the past few weeks, I’ve had the privilege of attending two fantastic conferences that left me feeling inspired, engaged, and ready to take action. First, I attended the Public Relations Society of America International Conference in Philadelphia. Then I traveled to Huntsville, Ala., for the Social Media Tourism Symposium (#SoMeT13US).
At these conferences, I heard from big-name speakers including Brian Solis, Jay Baer, and Mack Collier, along with PR and social media professionals down in the trenches at agencies and tourism offices.
A few major themes emerged from both conferences. Here’s what you must know about the top five PR and social media trends for 2014: