5 PR and social media trends for 2014

Data mining, ceding control, tapping superfans’ influence, and being ‘useful’ are the keys to the future — and that future has already begun.

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In the past few weeks, I’ve had the privilege of attending two fantastic conferences that left me feeling inspired, engaged, and ready to take action. First, I attended the Public Relations Society of America International Conference in Philadelphia. Then I traveled to Huntsville, Ala., for the Social Media Tourism Symposium (#SoMeT13US).

At these conferences, I heard from big-name speakers including Brian Solis, Jay Baer, and Mack Collier, along with PR and social media professionals down in the trenches at agencies and tourism offices.

A few major themes emerged from both conferences. Here’s what you must know about the top five PR and social media trends for 2014:

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