Only once in my life have I ever rushed to see a movie the day it premiered. That was in November 1989, when my two friends and I raced out of our high school in Palo Alto, California, to go see “Back to the Future, Part 2.”
The excitement was high because we knew that in this film, Marty McFly would travel forward in time. We were all anxious to see what that future held.
We were in awe of the opening scenes with all sorts of futuristic gadgets (like the hoverboard), but none of us gave much thought to the actual date Marty traveled to: October 21, 2015.
Now that we have reached that future date, I can’t help but reflect on certain key PR (and life) lessons I learned from the “Back to the Future” movies. Here are five things PR pros can learn from Doc and Marty:
1. Don’t go overboard.
Marty gets a little (OK, a lot) carried away playing Johnny B. Goode. In PR, it’s never a good idea to get too carried away with anything. Yes, when it comes writing press releases, pitches or guest posts for clients, passion is good, but don’t get carried away. Nobody likes to have a gym full of prom attendees (or clients) staring at them.
2. Don’t forget who your friends are.