5 PR Lessons from planning a wedding

The author reflects on her recent wedding planning and how it relates to her job as a public relations professional.

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While special-event planning makes up only a very small portion of my responsibilities, I quickly realized that the important components of planning a wedding are very similar to the tasks a PR agency performs for a client.

From determining my priorities to reaching out to the right specialists, the steps I have taken to plan my wedding have helped me reflect on my own professional responsibilities.

1. Determine your priorities

The first steps in planning a wedding are often setting the budget and determining the priorities. While some brides may choose to purchase a $5,000 dress, others would rather use the money for flowers or food.

The same holds true when working with a client. Prioritize which areas are most important to the client and decide what resources should be allotted to meet the needs. While some clients may choose to focus their priorities on media relations and speaking opportunities, others may decide that social media is the primary objective. By determining your clients’ top priorities early on, it is easier to meet their expectations.

2. Create a plan

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