5 PR lessons from Scrabble

Developing a mastery of the triple word score can also help make your PR efforts shine.


Over the holidays, chances are you’ll (finally) have time for some fun activities with family and friends. Playing board games such as Scrabble are a great way to relax and decompress. Of course, even when PR pros take a break, they can learn something to help them in their jobs. Here are five lessons PR pros can learn from classic word game. 1. Look at problems from all angles.

When playing Scrabble and practicing public relations, it’s important to look at situations from multiple angles. When you’re swamped with a project at work, it can be helpful to re-scramble the tiles, as it were, to get your creative juices flowing and start over with a fresh perspective. 2. Be versatile.

The game of Scrabble comes in travel size, regular size, on Facebook, as an app, and in many other special editions. The creators of Scrabble have made the game easily accessible to anyone who wants to play it. Be as accessible in your organization and make sure you have a strong presence online, in print and in person. 3. Start a following.

Official Scrabble clubs and worldwide competitions show how widespread people’s love of the game is. Your organization’s public relations can also benefit from forming a strong following of supporters. Start a blog or an online forum to establish yourself or your executives as industry experts. 4. Form partnerships.

Forming partnerships can be a great way to build relationships in public relations. Just as PR is about cultivating and maintaining relationships, the game of Scrabble is about seeing relationships in front of you. By moving letters around and trying to fit them on the board without breaking the rules, you are taking stock of what’s happening right now. (By not cheating, you’re also maintaining a relationship with your opponent.)

The game of Scrabble has also stepped up and formed recent partnerships to try and spread the game’s popularity. Recently, Scrabble has teamed with unlikely partners such as jewelry makers. 5. Remember that sometimes, less is more.

Don’t think using long words will always give you the most points in Scrabble. Sometimes the shorter words pack a huge punch, especially if they use letter tiles with big point counts, such as “X” and “Z.” If you land a triple word score, a two letter word (such as “Xi” or “Za”) can net you more points than a longer word. Likewise, less is sometimes more in public relations. Sending out a short and sweet pitch will get you noticed and respected much faster than sending out a novel.

Playing a game of Scrabble is also a great way to prepare your mind for working and writing. If you can’t think of any good words, don’t worry. “The Scrabble Dictionary” is always there to help you.

Beth Adan is a publicist at Three Girls Media, Inc., a boutique public relations and social media management agency located in the greater Seattle area. A version of this story original appeared on the company’s blog.

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