As our journey has progressed, I’ve realized that there are a number of broader public relations lessons to be learned from the process, such as:
Everyone is in PR
Just because a member of your team is not the primary public relations professional (think customer service representative or your front-desk receptionist), it doesn’t mean they’re not a “face” for your company or organization.
One of our college visits included a tour of the campus on one of the school’s regular shuttle buses. During our ride, the shuttle driver proceeded to talk and text on his cell phone about an upcoming vacation. As a parent who knew this driver could be transporting my child, this was, at minimum, off-putting and, at maximum, a potential safety issue.
To ensure that you put your best foot forward, make sure you are well-represented by all team members and that each of them understands their roles in providing a positive image of your company or organization.
Organized communications matter
It’s confusing for your audience if your communications are disorganized.